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Benefits Of On Hold Advertising
There is a trend towards on hold advertising and away from on hold radio and repeat messages or dead silence when holding. Advertising on hold is getting popular because most callers will drop the call when they are put on-hold. Recent research indicates that up to 60% of callers who are put on silent on-hold hang up within forty seconds whereas callers who are put on-hold with on-hold messages remain for as long as 3 minutes. This poses a challenge for most companies that have many callers (such as those that offer customer service) and it is particularly difficult for companies in the outsourcing world like call centers and BPO centers. According to Better Business Marketing, having an on-hold message reduces abandonment of calls by as much as 90%. According to Maxi Marketing, as many as 88% of the callers have indicated that they choose on hold messages to other options such as on hold music.
Placing callers on hold is necessary because research shows that 55% of every communication is lost when people speak over the phone (people like seeing body language) and this leaves 38% through the tone of voice 7% through words. Therefore giving an on hold message in the right tone will do wonders for your sales and your company's/brand's standing.
On hold advertising is an effective advertising method which will complement other advertising methods such as branding. Advertising on hold is advantageous in that there is no need to pay a salesperson to do your promotions, meaning you can save money. You do not need to train anyone or to cover vacations and other perks. All that you need for on hold advertising is a recorded message. In the message, you will be able to enhance the image of your company and the brands you are offering, to promote your company's website and its special features, to encourage your customers so that they can act, to endorse any product line that you may have, and to talk about your strengths and specialties.
These messages enable you to thank your callers for their patience and to ensure them that they will be served soon, further ensuring that they will stay on longer. Many people opt for on hold radio, but the music and the messages from the radio do not have anything to do with your company and you may even end up playing competitor commercials unwillingly.
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